“Our customers also have the opportunity to try musical instruments, which in my opinion, is far better than watching a video tutorial and then ordering an instrument online – you can get a real feel for that particular instrument that you just can’t get online because every instrument is different”.
What does it mean to be an independent business?
“The ability to react to customers needs, because we’re independent, we need to provide better customer service than bigger retail chains so that the customer will feel valued and more inclined to return. We are more responsible for the day to day running of the business and the public image that we portray”.
Why should Chester choose to shop and support independent businesses and, more importantly, why choose Back Alley Music?
“We can offer independent advice and better more personal services, for example, guitar repairs. We also pride ourselves on our in-depth product knowledge that can only come from staff that are interested in what they sell”.
Where are your favourite independents to shop and visit in Chester?
“The one that immediately springs to mind is Corks Out (Watergate Street) – I love that place!”
