Pop up Bridal shop

What an exciting year 2017 has been for Diane Harbridge and her team. Two years ago, Diane moved her business into Chester City Centre as it began to expand, and it hasn’t stopped there! Diane and her girls have embarked on an exciting new venture, the opening of a beautiful pop up shop in the Grosvenor Shopping Centre.

All of Diane’s exquisite prom and evening wear have been relocated into the new unit for six months only, in an act to reach a new and broader audience. Not only does Diane specialize in prom wear, but she has recently invested a lot of time and money into selecting a wider range of new dresses, sampling in a variety of versatile styles, colours and sizes, making the range much more versatile. Over the previous months, Diane has carefully selected a handful of internationally renowned eveningwear brands that are well known all over the world. The pop up shop houses 130 different dresses so it is practically impossible to walk out empty handed!

The grand opening of our pop up shop was Friday 24th February and proved a success. The new unit is located in St Michaels Arcade in the Grosvenor Shopping centre. The building itself boasts impressive architectural structure and character, perfectly framing our stunning window display. As well housing 130 dresses, the pop up has three spacious changing rooms; all this is displayed over two floors of fabulousness, making it a girl’s haven!

Diane prides herself in providing our customers with exquisite dresses at an affordable price, exceptional customer service, and the option of an in house alteration package. What Diane and her team can guarantee is an experience like no other when you visit our store, both bridal and the pop up. We promise you will find your perfect dress, and we will oversee the whole ordering and altering process to ensure it meets your satisfaction.

Since the move, the business has gone from strength to strength and moving all prom and evening wear to a different unit has definitely come with many benefits.

Diane has expanded not only her business, but her team too! Since taking on the pop up unit, Diane has welcomed three additional staff to her ever-increasing team and they have settled in extremely well to the Diane Harbridge family! Diane feels very privileged to have been given the opportunity to open a pop up shop in the prestigious Grosvenor Shopping Centre and cannot wait to see what the future holds for the business.