The Rows Jewellers provide the personal touch

The Rows Jewellers provide the personal touch

The Rows Jewellers, situated on 15 Bridge Street Row, opened in March 2018 and have already made an impression on their customers for their ‘personal touch’.

Being the sister company of Lotus Diamonds, which has been in Chester for 13 years, they have a wealth of experience to offer their customers.

Manager, Fay Jones, has worked in the Jewellery industry for over 25 years and she loves meeting new people and helping them choose their perfect gifts for all occasions.

She said: “Buying a piece of jewellery is an experience. When a customer visits us, it’s like we welcome them into our living room – we get to know our clients individually. We are honoured to share some of the most intimate and magical moments of people lives so we ensure that they choose the right pieces to create the perfect moments.”

Fay Jones, Manager at The Rows Jewellers

They focus on developing long-term relationships with their customers and getting to know them well so that they can suggest gifts they know their clients, and their partners, will love.

Fay has helped many hopeful grooms choose the perfect ring to ensure their bride to be says yes and this year they are offering 15% off all engagement rings through 17th February.  She adds, that when an engagement ring is purchased, customers will then be given a 20% discount on their wedding ring purchases and the couple can get rings polished on-site for free whenever they feel their rings need an extra sparkle.

Fay added: “We love it when customers come back and tell us how the proposals went and let us know all about their wedding plans –they become part of our family and, when we see them come back time after time, we know that they feel like we’re part of theirs.”

Fay has helped many people choose their perfect engagement ring

The Rows Jewellers also has an on-site workshop where they can polish and rhodium plate jewellery in just one hour. Rhodium plating is used to enhance the lustre and durability of jewellery and gives a smooth, shiny finish. It is especially effective when used for diamond rings, as it enhances the brilliance of the diamond.

Fay recommends that rings should be rhodium plated at least once a year to keep them in tip-top condition and ensure they sparkle as though they were brand new.

For Valentine’s Day, Fay recommends diamond earrings and a diamond pendant as they are classic pieces that will never go out of style.

Earrings and a pendant make a timeless Valentine’s Day gift

Fay added: “Earrings and pendants are a great option as you can find a style to reflect the personality of the person you are buying them for. We can also create bespoke jewellery that is made on-site – simply come in to us with a sketch of what you have in mind and we’ll bring it to life.”

Fay also warned us about buying jewellery, particularly diamonds online: “Every diamond is different; you have to see them in real-life to ensure that you’re getting exactly what you want. At the Rows Jewellers, we will show you the diamonds and explain what different diamond standards mean so that you can be sure that you’re getting a quality piece.”

If you would like to visit The Rows Jewellers and meet Fay and her team, you can find them on 15 Bridge Street Row, Chester CH1 1NW or you can contact them on 01244 343035 or


February 2020